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Marketing Campaign Through Viral Marketing
Every time a new product or service is launched it is
talked about. This interest that is created around a
product is a kind of advertising- we could call it Viral
Marketing. Word of mouth advertising can be effectively
propagated firstly if the product has the potential to
spread and if an interest can be generated around it.
This word of mouth publicity then needs to continue
holding and increasing market attention, like a virus,
till it has ensured the product's presence in the market.
Viral marketing is similar to other marketing programs
where it also requires a strong plan and a resolute
campaigner who can make the plan work. As an accepted
policy, every marketing strategy must have viral
marketing as an integral part of the overall plan. The
heart of the marketing virus is to include in your plans
ways that your customers will share the product and talk
about it.
To capture and retain the attention of the customer try
unusual and different ways to promote and sell your
product. For example, a web company would be expected to
market itself on the Internet and an offline marketing
campaign would catch the people's attention, as it would
be a different style of selling. To ensure that it will
spread through word of mouth, make a campaign simple and
catchy.
Another novel option is to set up a message board, a
lounge or an online forum where people can talk about
your product. Referrals and awards associated with these
are good campaign pointers. Free memberships, bonus,
rebates are freebies that can be associated with
referrals. Adding a tag line akin to the one used by
Hotmail earlier to advertise their products by compelling
customers to read the email signature is also a good
option.
It caught the world by storm, as customers understood its
benefits while on the site itself. Market planners also
organize discussions and forums where a diverse group of
people can talk about a new product. Multilayered
marketing systems offer rewards and incentives to
customers who can convince another person to buy their
new product.
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