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Bulk SMS translates the mobile SMS into a profit-making tool for your organization. Today, text messaging has moved beyond a 'teenage fad' to become an essential business tool. The first step taken into the mobile office arena, text messaging enables people to conveniently and cost-effectively manage the mobile workforce and replicate the office on the move.
The entire domain of bulk SMS is divided into three main categories
a) Reminder Messaging Service
b) Greetings Messaging Service
c) Product Campaign Service
Reminder Messaging Service (RMS)
This service is applicable to any company who cares for its customers and is willing to provide timely updates to them. Ideally this service is applicable to the following industries
1. Advertising Agencies
Agencies spend a huge amount of money for advertising their customers’ products through several TV as well as Radio channels. In real life it is not at all possible either by the media managers or by the client to check the telecast/broadcast of a specific advertisement on a particular channel at a specific time. It would be a huge benefit if a computer buzzes his/her mobile phone 5-10 minutes before the scheduled time of telecast/broadcast of a particular advertisement so that he/she can check on it.
2. Insurance Companies
Insurance companies work through agents. Through our RMS they can convey following information to their agents as well as to their customers
a) Premium maturity dates of their clients
b) Inform agents of any changes in policies being sold by them
c) Inform agents of conferences, meetings held by the company
d) Remind agents of deadlines and (or) special offers
Agents can also use RMS for their customers or policyholders
a) Inform customers about new policies
b) Inform customers about premium deposit dates
3. Mutual Fund Industry
Mutual funds also operate like insurance companies. Through our RMS they can convey following information to their agents as well as to their customers
a) Send Daily NAV of all funds
b) Update agents of new funds and offers by the company
c) Inform agents of meetings, conferences held by the company
d) Inform agents of any changes in commissions etc
e) Provide daily(or weekly) updates of NAV of the funds invested in
f) Inform customers about new fund/schemes
4. Automobile Industry
This dealer-based industry also requires RMS badly. They can provide information to their dealers in the following areas
a) Inform of new products being launched
b) Inform of changes in pricing and specifications
c) Inform of material shipped
d) Update dealers with changes in commissions etc
Dealers also can use RMS for their customers
a) Inform about service due dates
b) Inform when service completed and vehicle ready
c) Inform new discounts and special offers
d) Update customers with new product launches
e) SMS invitations to product launches
(Some of the above activities are applicable to petrol pumps, FMCG companies or other dealer-based companies)
5. Airlines can use SMS to alert customers about delayed services.
Greetings Messaging Service (GMS)
CRM or Customer Relationship Management is the key word to success in today’s business. Companies maintain databases of their customers’ name, address, phone numbers, occupation etc. It is very important to add a flavor of personal touch in the customer relationship. So when the customer receives a wish from the company on his/her birthday or anniversary, it improves his/her loyalty to the company and helps the company to get repeat business.
GMS can be used in the following ways:
a) Birthday wishes to the person
b) Birthday wishes for spouse or kids
c) Anniversary wishes for the couple
This service is applicable to the following industries
a) Jewelry
b) Hotels, Restaurants and Discos
c) Gift Shops
d) Insurance / Mutual Fund Agents
e) All sort of retailing outlets
Product Campaign Service
Different business sects can campaign about their old and new products, schemes, sales etc to a large number of mobile users via SMS. Used as part of your normal marketing mix, SMS adds punch. Increasing conventional marketing responses with a highly effective delivery directly into your customer's hands These SMS can be directed to a particular section of society depending on the nature of product or scheme. For e.g. information about a new drug can be sent to a large number of doctors. Since the readership of these messages is almost 100% the results will be much better than other forms of advertisements and at a much cheaper cost too. We can personalize each message to further boost response rates
Advantages of Bulk SMS
As a discreet tool, incoming text alerts can be received silently in business environments when you would not wish to be disturbed. Additionally, as you are reading, rather than listening to the information, text messaging does not suffer from any form of distortion in a noisy environment. There is also the additional functionality of being able to save, or call telephone phone numbers sent in the body of the text message.
Text messaging also enables information to be sent to groups of people quickly, for example sales engineers on the road receiving 'offers of the day' by text, making it a more cost-effective solution to disperse information than 1st class post.
Finally, eliminating the temptation to chat, text messaging is an efficient way to conduct business. Additionally, it proves to be cost-effective when needing to stay in touch with colleagues travelling internationally.
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