Maybe you have a great idea....maybe
you don't.
What you -do- know is that you want a website and you want
to make money from it.
But where do you start?
If you are like many (myself included), you feel the most
logical thing to do is to use the free space you get with
your ISP, or one of the many free website communities out
there.
It gives you the opportunity to learn how to make a website,
upload it to a web server, promote it, and learn killer
search engine strategies.
Then, when its making you some money, you can get your
own domain name and move to a real website hosting company.
Besides if it doesn't work out...you aren't out any money.
You and the other umpteen million people with websites
on these places are thinking the exact same thing.
Time for a reality check.
You are putting your business in the middle of a community
of millions. Its future now depends on the ability to make
money in a situation that can best be compared to buying
a lottery ticket every week.
Your chances are about the same. In fact, to save yourself
a bundle of time, effort, and major disappointment you should
give up this idea now and buy a lottery ticket every week
instead.
I'm sure -some- people have managed to make money from
free website hosts, and -some- have done so through legal
means.
But the vast majority don't.
There is the possibility on some of these sites for you
to get your own domain name and point it to your free site.
---Here are a few flaws with this option:
You still will typically have to post their banner rotation
at the top of your pages, or at least at the top of the
main page.
Many of the top search engines ban submissions entirely
from these communities because of the objectionable content
and quality from many of the members' sites.
Even though your visitors can type in www.yourname.com
and make it to your site, they will typically still see
the redirect to the free host in the URL portion of their
browser.
When you start getting visitors, and better yet, customers...
reliability and uptime become a major part of your vocabulary.
Even with the major companies you will experience some downtime.
And believe me its nerve-wracking to say the least. But
many of the better ones will have 24/7 technical support
to work on these issues and keep them to a minimum.
---End of gloom and doom
The only thing that I like about this approach (it worked
for me) is that as you are learning html and graphics design,
not many people will really see it :-)
The point I'm trying to make is don't put the future of
your business on the -possibility- that you will make enough
money to register your domain name, and moving up to a paid
host.
With the masses moving to the Internet, you have to quickly
find a way to put yourself in the -smaller- percentage that
will actually manage to make money.
---So, what -should- a beginner do?
Personally I like the 'all or nothing' approach in which
you find a good domain name (you better hurry on this one),
pay someone to design your site for you (if you don't have
the skills), and open an account with a reputable hosting
company.
You've probably heard the old adage "it takes money
to make money." This is true in this business as well...to
an extent. I say "to an extent" because you don't
have to have a million dollar advertising budget to have
an Internet presence.
Spend every minute possible finding and utilizing free
promotional opportunities. If you can afford it, set aside
a specific amount of money and call it your advertising
budget.
As you learn these things and start to make progress, you
will start to see some income. Be very strict with that
money. First, you pay yourself back for the registration
fees, hosting fees, web design fees, etc.
Get yourself a separate checking account that all business
transactions are done from.
Earmark a certain percentage of income for additional advertising.
Spend a little time marketing your site -everyday-!
---Another option
The more I look at 'affiliate stores', such as Vstore (
http://www.vstore.com/ ), the more I like the idea.
Using Vstore as an example: within a few minutes you can
have a very professional looking website, with products
to sell, and a way to make money.
This cuts down on the html learning curve, and the time
necessary to find affiliate programs with the products that
you want to sell.
They generate the website for you based on a number of
templates, then you promote it, and if you make any sales
you get a percentage of those sales.
The nice thing about this approach is that you get to skip
ahead to the marketing and promoting phase of your Internet
presence.
And as you are learning how to bring people to your site
you have the ability to make some money from them.
You still need to get your own domain name and have it
point to your Vstore. This is necessary because:
Good domain names -really are- disappearing at a very rapid
rate. A big reason for this is that there are entire companies
out there that have a business model based on buying and
reselling good names. They dedicate people to going through
the dictionary grabbing everything they possibly can.
And the ridiculously over-inflated prices amaze me. If
you visit Great Domains at http://www.greatdomains.com you
will see what I mean.
There are the biggies like loans.com which sold for $3
million dollars. Well, it is a short name, easy to remember,
and there is a ton of money to be made in Internet loans.
This I can somewhat understand. But what about those that
have: myreallystupiddomainname.com and are trying to sell
it for $150,000?!
That part I don't get. But either way, the name that you
want for your business will be gone if you don't get serious
and grab it.
Besides, it used to be a $70 decision...not anymore. A
newsletter that I follow recently mentioned http://www.000domains.com
as having great service, and at a low price.
They register your domain, for as little as one year, up
to 10 years, for only $13.50 a year!!!
If you can't afford $13.50 for your business...its time
to get that lottery ticket again!
Anyway, if you can, go ahead and find an inexpensive website
host, the ones for $10 a month will do. Create your index.html
and then have that page point to your Vstore.
Don't do any automatic redirecting, make it a decent page
with your keywords, and a description of your store. A nice
graphic will do, or you can even copy the look of your actual
Vstore. Then put a 'Click Here to Enter' link that sends
them to your Vstore.
This is very powerful for several reasons. You can control
your keyword selection and experiment with different looks
and content for your main page.
Many search engines penalize you, or won't even list your
page if it automatically redirects to another site.
If you outgrow your Vstore relationship, or come up with
a better idea and decide you want to change it, then you
can just modify your index.html file and move on.
It is much better to be in control. And, you won't have
to start your promotional efforts all over again, because
your name will be out there all over the place already.
Plus, you now have a www.yourname.com address to point
your friends and potential customers to.
Well, we've talked about a couple of options here. You
can choose either one, just make sure you have the right
mindset if you decide to throw up something on the free
sites.
Don't base your success or failure on them...instead use
them as a training ground to prepare you for when you are
ready to create a -real- website.
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