Your URL (www) should be everywhere
and more. I know many of you are going to think this is
common sense, but how many of these are you using? Your
web address should be on every piece of anything your business
does, period. Your customers can come from anywhere, at
anytime. Yep, the airport at 3:32 a.m., or how about the
car behind you? Below is a list of some of the obvious and
the not so obvious places you should be advertising your
website. Some of them cost you nothing, most of them cost
you very little. Do you want more customers than your competitors?
Then put yourself 'out there' - more than your competition!
You'll be surprised at how much traffic you can directly
generate. Hopefully you are using all of this first set...
Invoices - Make sure, or get
it on your next re-order.
Statements - Another one,
get it printed!
Business Cards - Every card
should have the website address and appropriate e-mail address.
(See SS Hot Tips!)
Letterhead - Right after your
address should be your web address.
Envelopes - This all goes
to Branding effectively and getting people to your site.
Company Vehicles - Often
overlooked, but I thought I would add it here... don't forget
these!
Corrugate Products - Each
and every package or product you ship should have your web
address either stamped on it (cheap) or printed on the next
run.
Everything you publish with your company name should also
carry your URL. Your Holiday cards for example...
Advertising - It amazes me
not only how much business spends on print advertising,
but how many of them do not include their web address in
the Ads. It's 'way' better than your phone number at 5:00
a.m. Saturday morning?
You already pay to print everything, just be sure you're
adding the line:
www.findushere.com
Do you have all of those? Good job!
Now try these...
You never know where your visitors (customers) could come
from...
Your Answering Machine message..."be sure to visit
our website at www."
Your "On Hold" message..."for additional
savings, visit our website at www."
Include your website business card with every bill you pay!
(See SS Hot Tips) You'd be surprised.
On a Bus waiting bench. Just your URL, thousands of people
keep seeing these.
Engrave the bottoms of your gym shoes. This way, everywhere
you walk in the mud or snow leaves your URL impression...
C'mon, laugh with me!
Clear window stickers - The greatest invention, removable,
for car window, car door, trunk, etc.
License Plates or Frames - If legal, make your "other
plate" an Ad for your website!
Bumper Stickers - Don't laugh, - you can make them classy,
and they're inexpensive to boot! Use for cars, sponsorships,
tradeshows, mail one with every order, etc.
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