Every field or discipline has
its own specialized vocabulary and marketing with articles
is no different. Understanding and using the lingo of marketing
with articles will help you get the most out of this brilliant
technique. Continue reading below for a set of terms and
definitions for marketing with articles.
Article Announcement Newsgroups/Lists
- E-mail lists that accept article submissions from
subscribers. Some newsgroups only accept articles in one
narrowly defined topic while others will accept any topic.
Article Directory/Archive - A
web site that accepts article submissions in a large variety
of topics and organizes them by category. A few of these
sites require you to pay to have your article archived on
site.
Autoresponder - An e-mail
message that is sent automatically when an email is received
to the email account address. It is also used by authors
in automatically delivering properly formatted text article
submissions to editors.
Bibliography - A list of
web sites, books and articles referenced in an article or
publication.
Byline/Resource Box - A four
or five line biography and contact information for the author
of an article.
Copyright Notice - A one
or two line statement that should be included in every article
that includes the copyright symbol, date and owner.
Essay - A short article on
a single subject written from the author's personal viewpoint.
E-zines - Periodically published
electronic newsletters delivered by e-mail.
E-zine Directories - Online
directories of periodically published electronic newsletters.
Ghostwriter - An accomplished
writer who researches and writes an article on an assigned
topic under someone else's name.
Paid Market - A publication
that pays writers for articles. Paid markets often require
original, unpublished articles.
Point of view - The perspective
from which an article is written.
Query letter - A brief letter
often sent by e-mail to an editor that proposes an article
topic and content for publication.
Reprint guidelines - A set
of guidelines that are determined by the author that must
be followed in order to reprint an article.
Style guide - A document
specifying the details of writing style such as punctuation,
spelling and capitalization, etc.
Syndication - The process
by which a web site is able to share information, such as
articles, with other web sites.
Synopsis - A general overview
or summary of an article.
Writer's Guidelines - A set
of guidelines determined by the publisher that outline requirements
for articles such as topic, format, length, etc.
Learning these terms is required homework if you're just
beginning to market your work. After all, this is our lingo...
real words for real writers. Singing our ABC's fuelled us
towards writing, knowing our lingo propels us towards success
in marketing with articles that sell.
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