One of the most frustrating
events you can experience as a
webmaster or writer is finding your work has been copied
without
your permission. I'm sure that just about every writer and
every
webmaster has been horrified to find his own work somewhere
else
under a different person's name. The thankfully few times
it has
happened to me I felt a mixture of blind fury and complete
hate.
Sometimes thieves don't stop there. They don't steal a
web page or
two and claim it as their own (this is merely a copyright
violation and a completely unethical thing to do). No, what
they
do is steal a web page and claim it is YOURS, but with
modifications. In other words, they create a web page which
is
exactly like yours, with some changes to do something undesirable.
Once they have added your page to a different site and
made their
changes, they submit it to search engines, advertise it
in ezines
and do all of the other standard promotional techniques.
They may
also register similar domain names to try and fool people
into
going to their illegal site. Their purpose is to steal your
traffic, directing it instead to their own web site (copies
of
your pages).
Why do they do this?
Well, let's say you have a page which is attracting a heck
of a lot of visitors. You are making quite a bit of money
from the affiliate links on that page. An unethical person
might make a copy of that page on their own web site, and
replace all of your affiliate links with his. Anyone clicking
on those links would be generating money for the pagejacker,
not you.
Another common thing done by pagejackers is to add dozens
or even
hundreds of links to pornographic sites, many of which pop
up
automatically. Each time one of these links is displayed
the
pagejacker gets paid a small amount, so the more popups
they
display the more money they make.
Some pagejackers may go so far as to pretend to sell merchandise,
but never actually deliver anything. In this case, they
are simply
stealing credit card information, which they then resell
to
thieves at a substantial price.
What can a webmaster do to reduce
the chances of this happening?
It's difficult, but one thing to do is keep an eye on your
server logs. If you see sudden changes in traffic patterns
it's a good idea to investigate and find out why. You can
also search on your own keywords and make sure that nothing
strange pops up in the search results. If you do find pages
which have been stolen from you, you can be sure that you
will have a difficult time getting them removed. You will
need to find out who is hosting the site, who the domain
is registered with and so on, and submit complaints. Whether
or not these are acted upon depends upon where the site
is hosted and what the pagejacker is doing.
How do surfers get around this problem?
Be sure the URL of the site is the URL that you expect.
It's better to bookmark your favorite sites than to surf
to them via search engines, as you can have more confidence
that a site is real if it appears in one of your own bookmarks.
Typing in the domain name yourself is another good way to
be sure you've got the right site. These tips are especially
true if you are going to spend money on the site. Perhaps
most important of all, always use a credit card, and check
the statements carefully for unexpected charges. |