Have you ever wondered how
can you possibly figure out how to market your Internet
business when you’re bombarded with so much conflicting
information? Lots of “how to” advice applies
to many online businesses.
But avoiding common marketing mistakes will work for EVERY
business. If you make even ONE of these mistakes, you’re
leaving money on the table:
Mistake #1:
Believing, “You can make a fortune online while you
sleep.”
This mistake has a sidekick or two: “Make millions
in just 2 hours a day!” or “Give us a month;
never work another full day again!” and “Make
a living working less than 2 hours a day!” These are
tempting; they’re all dangerous.
But these promises aren’t the most amazing part -
what’s outrageous is the number of people who buy
into them – with their time, their money and their
hearts.
Avoid Mistake #1:
Ignore pie-in-the-sky promises – you’ll have
to spend serious time on a serious Internet business.
Mistake #2:
Believing, “You can support yourself online
with just a small investment.”
This headline captures attention, but that’s all
it does.
Your Internet business is just that – a business.
Develop a budget you can afford; don’t take a risk
you cannot. Almost everyone loses some money along the way
to making their business successful. Plan for that.
Avoid Mistake #2:
Spend a realistic amount of money to grow your business.
Mistake #3
“Get in on the opportunity you’re excited
about FAST – before it’s too late.”
For an Internet marketer, this is probably the worst piece
of advice. These pyramid-like “business opportunities”
sound too delicious to be true, and they are. It’s
never “too late” to begin with a solid business
opportunity, and they are likely to generate profits whenever
you set up shop.
Avoid Mistake #3:
Do your homework before you do anything else!
Mistake #4:
Having no marketing plan.
With a little help, anyone can write one. Get started by
making lists: a daily task list, a weekly to-do list, monthly
benchmarks, and so on. Figure out what you need to do every
day to get the number of emails out, flyers distributed,
ads placed, press releases written, and articles published
to achieve your goals.
Avoid Mistake #4:
Outline your battle plan and follow it to the letter.
Mistake #5:
Not getting enough visitors to click on your site.
I’m sure you’ve read story after story about
people who make mega-bucks on just a few hundred hits a
day. Yes; it’s possible you could break the records,
too. But it’s quite unlikely you ever will.
If you build your website, they will NOT come. You’ve
got to push them there.
Avoid Mistake #5:
Use as many methods as you can to drive traffic
to your site.
Mistake #6:
Sending out sales and recruiting emails all day long.
Some say marketing is a Numbers Game. Is it? Not exactly.
You can calculate the number of prospects you must have
to get the number of hits you need to get the number of
click-throughs necessary to end up with enough visitors
who read your sales message. From there, you can determine
how many visitors you need to convert one into a paying
customer.
Everyone needs to know their conversion rate, but it’s
not about pushing tons of warm bodies to your site. It’s
about getting the RIGHT eyes to examine your offer.
Avoid Mistake #6:
Get as many targeted leads as you can afford.
Mistake #7:
Using weak headlines.
Weak headlines are deleted or ignored. If they’re
going to bother to read your copy, you’d better knock
‘em down flat to get their attention first. Don’t
spend more time writing sales copy than on writing an attention-grabbing
headline. If your headline makes someone open your message
or web page, you’re well on your way to making a sale.
Avoid Mistake #7:
Learn how to write irresistible headlines.
Mistake #8:
Not building a personal prospect list.
The mere fact that someone came to your website, and maybe
even skimmed it, is a victory for you! Why let them click
away? Make your traffic generating investment worth it’s
weight in gold.
If you wouldn’t dream of asking someone for their
email address because you just hate doing that, you’re
trading principles for profits. You probably have a WEALTH
of information about your niche that your visitor would
gladly release their email address to receive.
Avoid Mistake #8:
Provide an opt-in mechanism on your site so you can
follow-up with every prospect.
Mistake #9:
Once a prospect becomes a customer, they’re yours.
Wrong! People are fickle, they constantly search for greater
value, and they won’t be loyal to you – especially
online. On the Internet, it’s fast and easy to click
onto the next guy’s offer and then the next guy’s.
After all the time, energy and resources you’ve invested
in getting them to purchase from you, don’t ignore
them after making the sale.
Avoid Mistake #9:
Don’t drop your paying customers from your marketing
plan.
Talbert Williams has been involved in Internet marketing
for almost 5 years. During that time, he was the #2 salesman
for Living Young Today. Generating over $741,183 in sales.
(Yes, he was #2, and he DOES try harder!) Talbert is currently
running a very successful online marketing service, Leads
and Traffic. He’s researched, tested and acquired
countless marketing resources. With the expert team he’s
assembled, Talbert can provide you with…
• Guaranteed targeted leads
• State-of-the-art traffic generation software
• Headline-building templates and techniques
• Proven methods to streamline your business; making
every minute and dollar you spend work it’s hardest
for you
• All the free training you’ll need to use all
of this, and more
In addition, Talbert and his team will teach you strategies
and techniques to organize and run your Internet business,
from now on and into the future - turning it into a money-making
machine. Plus, Talbert is personally available to assist
all of his clients.
Mistake-Proof YOUR business. Don’t take our word
for it - Check out www.leadsandtraffic.com, take a test
drive, and prove to yourself that it’s the best business-building
investment you’ll ever make. |