Long time ago, search engine
optimization was the main factor in determining how websites
rank on search engines but due to some spammy techniques
used by some webmasters like keyword stuffing and hidden
keywords for instance, the search engines have changed their
rules and now, the link popularity concept has been adopted
and it still plays the major role in determining top search
engine rankings.
Hence, search engine optimization is not as effective as
before but it's still an important factor to consider when
creating your website. Proper search engine optimization
techniques can boost your rankings by more than 25%. So
it should not be under estimated in any way. If link popularity
was the only factor considered, then the website with higher
link popularity will always be number one even if a user
searches for a keyword that is completely unrelated to this
website which comes first.
So it won't make any sense. This is why search engine optimization
is still used. You need to focus on building link popularity
but not forgeting about optimizing your pages for your specific
keywords. This way, you increase your chances much better.
You can't use only one and neglecting the other. These two
factors go hand in hand.
But building link popularity should be your primary focus
for this takes time and you need lots of patience. Search
engine optimization can be done more quickly for you are
in total control of your site and pages to optimize.
To properly optimize your pages, consider
the following tips I am giving you.
- Put your most important keyword in your site title
-
Include keywords in your description tag
-
Include keywords in your keywords tag but don't stuff
the same keywords several times. This is what is called
keyword stuffing and the search engines can penalize you
for this.
-
Try as far as possible to place your most important keyword
at the top of your page and preferably in bold and use
heading tags like h1, h2, h3
-
Place your keywords mostly at the beginning of your body
sentences. Those in the middle or at the bottom will be
given less importance.
-
Include keywords in your link texts
-
Include keywords in your pages names
-
Include keywords in comment tags
-
Include keywords in image alt tags
Implement these search engine optimization strategies
and you will boost your traffic with higher rankings.
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