1. Make your offer hard to
resist by offering a limited time savings on your product,
or by providing free bonuses such as ebooks you have the
resell rights to, one on one consulting, or a special surprise
bonus.
2. Take the risk out of purchasing your product by offering
your visitors a strong money back guarantee.
3. Eliminate your visitors skepticism about your product
by letting them try it before they buy it.
Give your visitors access to the first couple of chapters
of your informational product, or give them a free trial
of your product if you offer a software product or promotional
resource.
4. If you run a business where your customers pay a subscription
fee (i.e., ad tracking, hosting, or a marketing resource
site) you can also charge your visitors a nominal fee to
try out your product.
This will attract people that are truly interested in your
product, and that are willing to spend money if your product
meets their needs.
Encourage your visitors take you up on your offer by offering
them a no hassle money back guarantee.
5. Provide testimonials on your site from people that have
liked and benefited from your products. Further increase
the power of these testimonials by providing a link to their
site.
6. Increase your visitors trust in you by publishing a
page that tells your visitors about you and your company,
by publishing your privacy policy on your site, and by listing
your business address and phone number on your site.
7. Provide a "tell a friend" form on your site,
and cash in on traffic that your visitors send you.
8. Use autoresponders to follow up with your visitors.
Choose autoresponders that allow you to personalize your
messages, that automatically take care of subscribes and
unsubcribes, and that allow you to mass mail to your opt
in list so that you can run an ezine.
Autoresponders are also great tools that you can use to
offer your visitors free email courses. Like your ezine
make your courses useful and informative. This will create
more trust between you and your visitors and increase your
sales.
9. Promote your business in targeted ezines by purchasing
classified ads, top sponsor ads or solo ads.
Always track how well your advertising does so that you
will know exactly which ezines are best to continue advertising
in, and so that you will know if you need to make changes
to your ad.
10. Be helpful to your visitors.
Answer your visitors questions with an attitude of being
helpful and you will be able develop a good rapport and
trust with your visitors. This will lead to more sales and
more repeat purchases from your customers.
11. Provide an affiliate program for your visitors and
customers to join.
Your affiliate program can generate a substantial added
income as your affiliates successfully promote your products
or services.
View your affiliate program as a partnership between you
and your affiliates. Provide tons of things they can use
to promote your products such as classified ads, rebrandable
ebooks, your articles, or your marketing courses.
Also provide sample testimonials that your affiliates who
have bought your product can use or get ideas from and encourage
them to recommend your products on their site or to their
subscribers.
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