As the election season heats
up, progressively minded entrepreneurs are combining their
politics, creativity, and business savvy in an all-out effort
to defeat George W. Bush in 2004.
"Vote for Anyone but Bush 2004," says one slogan.
"Not my President," reads another. This year,
many activists are taking politics into their own hands
and computers, by designing their own political merchandise
and marketing them online. This election season has seen
an increase in the number of such websites – as well
as an increase in the internet traffic/visitors to the websites.
Activists are marketing everything from traditional tshirts
and bumper stickers, to less conventional items like baby
bibs and clocks. This grassroots effort is an attempt to
reach out to reach out to those angered by the dismal state
of the economy, the constant attack on civil liberties,
and the manipulations behind the war in Iraq.
While progressive organizations have created and sold their
merchandise for years, this year marks a huge rise in the
number of websites/merchandise designed and self-funded
by individuals.
"People are fed up with the Bush administration, and
want to express that," said Adanjesus Marin, who created
a line of "Vote Bush Out" products. "This
is an easy and fun way for people to do that, and hopefully
make people think about things in ways they haven’t
before."
Marin decided to create his website after growing frustration
with the policies of the Bush administration. "It was
clear to me that Bush stands in the way of some many things
this country needs, and the only way to move forward was
to vote him out." His line has gained in popularity
since the election season began in earnest, with the first
rounds of caucuses and primaries. Over 8,000 people have
visited his website in January alone. His line can be found
at http://www.cafeshops/com/votebushout.
Similar websites are popping up all over the internet –
with similar goals. "Two Unemployed Democrats,"
at http://www.seeyageorge.com, based in Texas explain on
their website," We exercise our 1st amendment right
to "poke fun" and challenge those who we feel
have little business holding positions that govern."
"A Rose is a Rose," at http://www.cafeshops.com/aroseisarose,
proclaims to be the "Anti-Bush, Anti-Right-Wing Headquarters."
The website sells original artwork exposing President Bush’s
long history of mistruths and lies. New slogans and designs
are frequently added to the website.
While gaining in popularity, the websites are much more
than just an internet business. They provide a much-needed
outlet to liked-minded people looking to express their political
beliefs.
"This isn’t about making money," he said.
"This is a way to provide people with the tools and
resources that they need to work for social justice and
democracy."
Marin says that his merchandise isn’t partisan, and
doesn’t endorse one candidate or political party.
Rather, his goal is to produce and sell items that encourage
people to support political candidates and ideas that support
workers’ rights, health care, and education.
"I want to do whatever I can to make sure that those
issues – issues that make a difference in working
people’s lives – are on the forefront of people’s
minds this year," he said, "Wearing political
gear is the easiest way to spread the message without having
to say a word."
Marin’s website includes links to educational resources,
political websites, and activist tips. Marin said that in
addition to selling his merchandise, he also wanted to provide
the tools people need to get involved in activist political
work.
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