Five minutes into the call
I knew this client was going to make my life miserable.
The problem was, I already said "Yes."
Into every professional practice falls a little rain, or
better said...walks in a nightmare client. You start losing
sleep by a couple of hours every night, you keep thinking
about her project during your lunch time, and you feel like
your life has been taken over by this client.
What a nightmare! Didn't we go into the business for ourselves
to enjoy it? Do we not have the choice of who to work with?
Of course, we do! The challenge is in recognizing a difficult
client early enough to say "No."
So how do you do that? First, determine what "difficult"
means to you. It may mean different things to different
people. For example, while some professionals will be happy
to take a phone call from a client between 9 and 5, others
may have a special time set aside for phone calls. While
some business owners love getting detailed specifications
for a project, others may feel trapped and limited in their
creativity.
1. What is a difficult client
To help you decide what things may be important to you,
here are some of the most common traits of difficult clients:
- They do not respect your time - They tell you how to do
your work - They always check up on you - They constantly
change their mind about a project - They knit pick over
every detail - They try to intimidate you into doing things
you haven't agreed to - They treat you as if they're the
boss and you are the employee - They have little respect
for your expertise - They call you at a non-scheduled time
- They frequently e-mail you with questions, requiring long
replies - They ask you to throw in a few extras without
offering to pay extra - They keep reminding you how high
your fees are - They are frequently disappointed with your
work - They won't pay on time, but ask you to continue working
with them - They frequently cancel or reschedule your meetings
- They believe they're your only client, & demand your
full attention
You can complete this list by adding a few other traits
that you find annoying or unacceptable in your business,
or to your life style.
2. Red flags: Early warnings of a difficult
client
Once you know what's important to you, how do you look
for signs that this may be a difficult client? First of
all, listen to your intuition. It's easy to ignore the red
flags, especially if you're hungry for business.
"Your gut is never wrong," one IT consultant
said. "Whenever I've ended up with a nightmare client,
it's because I didn't listen to my instinct and I went for
the zeroes."
Listen to your instinct. Additionally, do your best to
avoid clients that: - Don't want to sign a contract - Are
in a rush - Are looking for the cheapest provider - Are
your friends and relatives
Create a profile of your ideal client, and check every
prospect against it before taking them on. "This is
crazy!" you may be thinking. "Won't choosing clients
so carefully cost me business?" Not really.
Usually, you will spend more time on a difficult client
(time that you could spend prospecting, working with other
clients, or simply taking a break), your mood and personal
life may become affected by this project, and you may even
end up not being paid at all!
Screen your prospects carefully, and instantly improve
the quality of your business life.
3. Assessments - your best friend in screening
clients
After reading this, you may be thinking that screening
takes too much work and time. Bear with me, because this
task has just become as easy as 1-2-3.
You can completely automate the screening process, by asking
your prospects to complete an assessment before you take
them on.
The questions you ask should include the things that are
important to you as a business owner, and as a person. You
may ask them about how they worked with professionals in
the past, what their style of communication is, how much
time they plan to devote to this project, what their deadline
is, how committed they are to completing it, and so on.
Refer to your ideal client profile when putting together
a list of questions.
The fact that they're willing to spend time answering an
extensive list of questions already shows that this is a
serious prospect, and helps you weed out as many "time-wasters"
as possible.
4. Automating your screening process
So how do you actually automate the screening process?
Very simple. You can use AssessmentGenerator.com, a tool
that allows you to create your own forms and assessments,
and have them on your web site within minutes. Whenever
you get a new prospect, send them a link to your online
assessment and ask them to complete it before your first
call.
AssessmentGenerator does not require you to know any HTML
or install any scripts. Simply enter your questions and
the e-mail address, where you want to receive completed
assessments, and it's ready to be added to your site.
You can also create self-scoring assessments, where you
and your prospect can see a score based on how they answered
questions. Self-scoring assessments are great when you want
to work only with clients who reached a certain level of
readiness in something. For example, you may only want to
work with business owners who understand the importance
of marketing. Their assessment score will show you how ready
they are to work with you.
Conclusion
Many professionals already conduct assessments when they
first meet their clients. The problem is, they do it over
the telephone, which means they have to set aside a half-hour
or more to determine if this prospect is their ideal client.
If he or she is not, then they have just wasted their precious
time, which could've been spent on a more productive activity.
Automating the screening process with AssessmentGenerator.com
will make your life easier and business more enjoyable.
Here's to ideal clients and a stress-free business!
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