1. Use your autoresponder
to publish an ezine.
Autoresponders with a broadcast feature are a low cost
way to create mailing lists that your visitors can subscribe
to including your own ezine that you can use to effectively
market your products.
Concentrate on making your ezine a source of valuable information
for your subscribers and you'll be able to create an ezine
that your subscribers look forward to reading and that increases
your sales.
2. Make a sample issue(s) of your ezine
available by autoresponder.
Your sample issue(s) will help you to increase the number
of visitors that subscribe to your publication by showing
them firsthand the valuable content that they can expect
from subscribing to your ezine.
In addition, many ezine directories allow you to submit
an autoresponder address where their visitors can obtain
a sample issue of your ezine.
Making a sample issue available to their visitors can help
you to increase the number of their visitors that subscribe
to your ezine by setting your ezine apart from the other
publications.
3. Use your autoresponders to deliver
email courses to your visitors.
Fill your courses with information that your new readers
can profit from and that stresses the benefits of owning
your product.
If you write articles you could use these as the basis
of your course or even to make up the different parts of
your course.
In addition, you can write a course that answers commonly
asked questions that you get from your visitors, subscribers,
or customers.
You can also use problems that people come to you with
to write up a course that increases your sales by showing
your readers how your product can solve their problems.
For instance, if you wrote a manual on ezine publishing
you could write up a course that shows your readers different
ways to promote an ezine, or that shares with your readers
different ways that they can successfully market their products
to their subscribers.
4. Use your autoresponders to provide
your visitors with f-ree excerpts of your informational
product.
An excellent way to do this is to make a multipart report.
Your f-ree report could be excerpts of a single chapter
delivered over a number of days or you could use excerpts
of several different chapters of your informational product
to make up your f-ree report.
Creating your report in this way can be very effective
in building up your visitors trust in you and your product
and can help you to close more sales by giving your visitors
a taste of the valuable information to be found in your
course, manual, or tutorial.
5. Use your autoresponders to promote
your articles.
Make your articles available on your site by autoresponder
along with your publishing guidelines. If you've written
lots of articles, make a master list of your articles available
by autoresponder that lists all of your articles along with
their autoresponder addresses.
If you write articles on a regular basis, increase your
profits by making a mailing list that people can subscribe
to that announces when you've written a new article or articles.
This can provide you with a terrific way to get your articles
published on a regular basis by ezine publishers and webmasters
who enjoy your writing.
If you run an affiliate program, you can further increase
the profit you get from running your list. Tell your subscribers
that if they join your affiliate program that they can earn
commissions by publishing your articles with their new affiliate
URLs in your resource box.
This will increase the number of publishers and webmasters
that publish your articles, giving you more f-ree publicity
of your business and more sales of your products.
6. Use your autoresponders to deliver
an affiliates only newsletter.
Your newsletter will give you an easy way to provide your
affiliates with tips and techniques that they can use to
successfully promote your products. Your newsletter will
also give you an easy way to announce to your affiliates
when you are running a special sale or promotion.
In addition, you can use your newsletter to strengthen
your top affiliates' loyalty to your program by mentioning
them and their sites in your publication and by featuring
what they do to promote your products.
This will not only help you to show your appreciation for
your top affiliates but will also provide your other affiliates
with great examples of how to successfully market your products.
7. Use your autoresponders to get repeat
sales.
Keep in mind that it is much easier sell your products
to people that have bought your products in the past and
know that you offer quality products and service than it
is to find new people to buy your products.
Ask your customers to sign up to be notified when you are
running a special customers only sale or when you are providing
them with a special discount and you'll be able to develop
a large customer base that buys your products on a regular
basis.
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