You shower, shampoo, dress
your best, check to see if you have plenty of business cards,
drive about an hour, introduce yourself by saying "Hi,
I’m Mary and I’m a coach" and the other
person says, "Hi, I’m Jack and I’m a coach,
too!". You meet more coaches than you knew existed.
How do you get business when you are surrounded by what
may be perceived as your competition?
Here’s a great strategy to create
fantastic outcomes.
Time is precious and you can’t get it back, so it
needs to be used wisely. For those of you who have limited
time or don’t have much of a desire to network, but
you know you have to, try Target Networking® for Real
Estate coaches. As you target your work market for clients,
you can target or focus your networking market using the
same skills.
As an example, what if your target industry is real estate?
Your target markets could include the bank, mortgage, real
estate and insurance companies. Your target audience then
becomes banking executives and mortgage brokers, real estate
brokers and real estate and insurance sales people.
What do next? Follow these 7 methods to Target
Networking® success for your Real Estate Coaching career.
1. Research these audiences
in your area, determine their association meeting places,
and invite yourself as a guest.
Remember, the smaller the niche, the bigger the reward.
If you go deep within your industry, you become the expert
in your field and the possibilities are endless.
2. If part of your marketing
plan is speaking presentations, you could also get yourself
a free booking at any of these organizations with your target
audiences. Yes, I said free.
If you are willing to spend your time milling about an
obscure cocktail party venue with unknown quantities, you
could easily put together a 30-minute presentation in front
of your entire market. You will create new relationships,
save time and make more money.
3. Here’s the drill.
Grab your yellow pad and let’s get going!
A. Use one page at a time
and place the sample industry, Real Estate, in the center.
B. Without conscious thought,
jot down anything that comes to mind in relationship to
Coaching in the Real Estate industry. You can help these
people in many ways.
C. Your final document, or
at least one of them, should look like a sunburst, with
your industry, the sun, and your market, the rays.
D. You could extend this
piece even further by adding another dimension, your audience.
The sun is the industry, with lines as the sun’s rays
representing your market and lines off these representing
your audiences.
4. Check your local business
newspapers for anything close to what you have chosen. Refer
to the yellow pages if you’re not familiar with these
publications or associations.
5. When you get a copy of
these business newspapers, check their calendars for meetings
in your industry or market.
6. Visit your local Chambers
of Commerce, check the membership list and get brochures
of businesses in your target industry, target market and
target audience.
7. Go to the reference section
of your business library and review the Major State, Regional
and National Trade and Professional Associations of the
United States.
The Association books have subjects by index, so if you
did this today and went to "Real Estate, National",
you would discover a minimum of 60 associations! This does
not even include State & Regional.
So, pick up that phone, start dialing and enjoy Target
Networking® for Real Estate Coaches. With this exercise,
you will have a major part of your year’s marketing
and networking successfully managed.
You will be the only Real Estate Coach in the room, get
the clients that are truly in your target market and make
that drive and all your efforts worthwhile.
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