Getting linked is the very simple concept of having other web
sites link to yours.

Notice I said 'simple concept' not 'simple process'. It is a lot
of work to find sites that have a similar audience as yours,
then search their site to see if they even offer free links to
other sites, and then find contact information to ask them to
link to you.

Here are the top 5 excuses I have heard for not getting linked:

1. It takes way too much time 2. For every five I ask, I'm
lucky if one actually links me 3. The sites that link to me
always seem to have low traffic 4. I never get more than a few
visitors a day from these links 5. I hate having to give a
reciprocal link

My responses to these excuses:

1. Spend 30 minutes a day and find as many places as you can. If
you stay with it you will be amazed at how much you will have
accomplished after a couple of months.

Some days you may only find one or two sites, but on others you
will get lucky and find a place with dozens of resources listed.
You can then just visit each of those and wipe out a large
number at one time.

2. It is definitely a numbers game but if you don't ask you will
never know if they would have linked to you or not. There are
also many factors that can better your chances of getting a
return link. I will go into more detail below.

3. Many times this will be the case because the sites with
tremendous traffic usually want you to advertise with them or
have equal traffic counts for a reciprocal linking arrangement.

Several points to keep in mind, though. First, some of these
sites may not stay small forever, and as their traffic grows you
will hopefully start to see more visits from them. The other
thing to keep in mind is that if you stick with this you will
end up with a couple hundred links in no time. If each site
sends you only one visitor per day that is an additional couple
hundred visitors that you didn't have before. And its free!

4. The answer here is basically the same as the last. Another
benefit of these links is boosting your link popularity for
search engine ranking.

5. Create a links page with links to other useful sites. Place
your reciprocal links on that page. Don't bury the links page
but offer it as just one more valuable piece of content for your
visitors.

Some larger sites require a graphic or link on your main page to
consider your request. I typically skip these and go to the next
site, unless their link adds value to what I'm offering on my
main page and if there is a good chance I'll get a great deal of
additional traffic from them. You can try it out for awhile and
if you aren't comfortable with the arrangement, just remove the
graphic and let them know that they can re- move your link from
their site. At least you have given it a try.

To look at it another way, if you sell advertising on your site
you are sending away some of your visitors in exchange for money.

In a link exchange you might send away some of your visitors,
but in return you are getting additional traffic to your site.
Typically you would have to spend your own advertising dollars
to get this traffic anyway, so it is the same as if you had an
advertiser on your home page.

Besides, hopefully your site will be interesting enough to keep
them around for awhile, and when they are done, then they will
go and visit your links.

Now that we've covered the excuses, let's look at how you can
increase your chances of getting linked from other sites.

First thing is that you really should have a quality site. Don't
just throw together a page of banners and expect people that
have worked very hard to get the hundreds of thousands of
visitors to want to link to you. Your link adds no value to
their site.

The next important item is to personalize your email to them.
Actually take the time to visit their site and find something
that you like about it. Find contact information and even a name
if it is listed.

Find the specific category or page that you feel your site would
fit well on and mention that page specifically in your email.

If they think your email is generic they'll delete it right
away. I know I do. The latest fad is to use automated programs
to create theme pages and blast out automatic emails to every
site the program finds.

This may work to an extent but more than likely the only ones
that really benefit from this are the creators. The search
engines already know about this and have provisions to penalize
sites using these. Read through the second bulleted topic on
this page:
http://doc.altavista.com/adv_search/ast_haw_popularity.html

They have quickly gone the way of the FFA pages, or the Dodo.

If you make an honest effort at this you can expect a decent
return for your efforts. Look for shortcuts and your chances of
huge success are shorted.

The next logical question in all of this is how in the world you
find sites to link to you.

My favorite starting point is to find the sites that are linking
to my competition. If they are willing to link to my competitor,
they just might be willing to link to me too.

I use this great resource: http://www.marketleap.com/publinkpop/

Its purpose is to show you how popular sites are in relation to
others, and it gives a ranking such as Player, Contender, 900 lb
Gorilla, etc.

When you get to that link just enter in a couple of your
competitors, and your own URL as well, and click Generate
Report. This will show you how you rate as compared to your
competition.

The other nice feature is you can click on the results for the
domain for each of the search engines. Meaning, if it found 200
links to a site listed in HotBot, you can just click the number
200 in the listing and it will take you to the HotBot results.
Then you just visit each of those sites, learn a little about
them, then fire off an email to the webmaster.

This method should give you a great start and keep you busy for
a while.

The bottom line is that there are many benefits to getting other
sites to link to you, just don't let the excuses keep you from
getting linked!