| A monkey could use this material
to write a riveting sales letter, ad, or email message.
The only condition is the monkey needs to be able to read.
I'll prove it to you.
Right now I have no idea how to write this article for
Larry on " How to Easily Use This Material to Get Gloriously
Rich."
So, in this case, I'm the monkey.
Now follow my path....
I grab this material and flip through it -- which is what
I'm doing right now -- and I spot a phrase...
"You don't realize it, but in the next few minutes
you're going to learn..."
I add to that phrase something my monkey mind gives me,
"...how to get people to do your bidding by using this
amazing collection of hypnotic materials."
I now have this: "You don't realize it, but in the
next few minutes you're going to learn how to get people
to do your bidding by using this amazing collection of hypnotic
materials."
There, I just wrote a good line. Any monkey could do it,
as long as said monkey can type.
If you're like me, you'll probably want
another example.
Stop! Did you notice that "If you're like me..."
is one of Larry's hypnotic lines? It is. It's in this book.
My monkey mind found it and used it.
And "Stop!" is from his book, too. I saw it and
tossed it into the above paragraph. Made you look, didn't
it?
Here's a fact for you: Any man, woman, child or monkey
can flip through these pages and find words, phrases, and
complete sentences to help them lead and control the minds
of their readers.
Hey! Did you catch what I did? The phrase "Here's
a fact for you..." is also from Larry's collection.
It's a way to assume logic without having any. It works.
And did you notice that "Hey!"
grabbed your mind?
It, too, is from this collection. It's a powerful yet simple
tool for practically yelling out your reader's name in a
crowded room. It GRABS attention.
Are you beginning to see how you can use
this material?
Think about making use of this collection of hypnotic material
and you'll begin to feel real power.
And did you notice that "Think about making use of..."
is yet another golden nugget from Larry's book?
Yes, a monkey with typing and reading skills just might
be able to write a good letter with this amazing collection
of tried and true hypnotic words and phrases.
But more importantly, since YOU are smarter than any monkey,
by the time you finish reading this material you will be
able to take these words and phrases and weave them into
hypnotic letters and ads that get people to act on your
commands and suggestions.
Stop! Note "by the time you finish reading..."
is ALSO from Larry's priceless bag of tricks!
Can you see why I'm so excited!
As you study every word of this book you will become amazed
at how easy it will be for you to start writing your own
hypnotic material.
(I can't resist. "As you study every word of this
book you will become..." is also swiped from Larry's
collection. This is becoming way too easy.)
But let me confess something:
(Yes. "Let me confess..." is a hypnotic phrase.)
When Larry wrote to me and said he compiled this material,
I was angry.
("I was angry..." is from this collection, too.)
I wanted to be the author of these gems. I even offered
to help add more gems to the package if Larry would let
me be co-author. He agreed, but I could barely think of
anything to add! Larry already did the work---and did it
very well!
The further you read into this collection, the more you
will realize why professional copywriters always have "swipe
files." They use them for inspiration. In this case,
Larry has done ALL the leg work for you.
("The further you read into this..." is from
his swipe file.)
Remember when you were in high school, and you cheated
to get a passing grade? Admit it. You did, at least once.
Well, this collection is your cheat-cheat.
("Remember when you were in high school..." is
swiped from this book, too. Do you see how easy it is to
write with this collection at hand? It's so easy I feel
silly accepting money for writing material like this for
clients. But not THAT silly.)
Have you noticed yet that I began with no idea of how to
write this article and now, with the help of Larry's collection,
have written a very interesting and maybe even hypnotic
piece?
("Have you noticed yet that..." is from this
fantastic swipe file, too.)
So here you are. You're holding dynamite. Do you light
it and throw it in a field to watch the dirt blow up, or
do you light it and throw it where you know lay hidden gold?
FACT: The choice is yours. Use this material wisely.
("FACT" is swiped, too.)
Go forth and profit.
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