Clearly, the people benefiting
the most from affiliate programs are the companies running
them. My goal here is to help you - the
affiliate - earn more money. If you've gotten past the idea
that you can simply slap a banner up on your site and start
earning money, but
you're not sure what to do next, this article is for you.
Allow me to cut right to the chase. Here is a plan of action.
This may seem like a lot of work, but don't worry! At the
very end, I'll show
you how to automate all of these steps. For now, just read
through to get a general idea of how you need to proceed:
Day 1
Step 1- Vow to organize your
affiliate efforts. Begin with organizing all contact information,
payment information, and vital statistics about
your affiliate programs in one central location. This may
seem like a silly step, but believe me; you don't want to
spend your time digging through
emails for contact information and codes. You should also
know, with just a few mouse clicks, how much is owed you
by the various affiliate
programs in which you are participating.
Step 2 - Select one affiliate
program on which to focus your efforts for the next 3 weeks.
In order to apply some of the various principles I
will show you in a few moments, you need to select one area
of focus. It's best to select an affiliate program that
has several products,
instant online tracking of sales, instant notification of
sales, and the ability to segment your promotions. Internet
Marketing ProShop has
all of this and more.
Step 3 - Select three promotion
methods and two products to promote.
This is crucial. This will make sense in a few moments.
If you can't think of three promotion methods, here are
a few ideas:
- An ad in someone else's eZine
- A mailing to your own subscription list
- A text link on your site with some ad copy
- A banner on your site
- A product review on your site
- An FFA submission
Now, some of these methods are more effective than others.
But you don't need me to tell you that. I'll show you how
to find out for yourself.
Step 4 - For each promotion
method and each product, develop two ads. So, since you
have three promotion methods, two products, and two ads
for each - you will have to write 12 ads total. So, for
each ad, let's give it a code. If it's method one, product
one, ad one, you can
call it:
M1P1A1
For method one, product one, ad two, you can call it:
M1P1A2
For example, if you plan to promote my marketing course
1,001 Killer Internet Marketing Tactics using ads in someone
else's eZine, you will need two ads. One would be M1P1A1,
and the other would be M1P1A2. If you also plan to promote
it using a review on your site, the first review would be
M2P1A1 (method 2, product 1, ad 1) and the second would
be M2P1A2 (method 2, product 1, ad 2).
This is just one way to code your ads. You can do this
any way you like as long as you can distinguish precisely
which campaign these codes
refer to.
This sounds like a lot of writing. Don't be daunted by
this! Just crank it out. Don’t think too much about
each ad. We'll find out in a while which one is good and
which one is bad. You won't decide this - your customers
will! Don't be afraid to try something wild.
Now, when you promote each product, you'll need to tie
each promotion to the code you created. With the Internet
Marketing ProShop Partner
program, you can segment your campaigns by adding an _code
to the end of the URL you use to promote each product.
For example, if you are promoting 1,001 Killer Internet
Marketing Tactics, you would use this URL:
..../kt.cgi?sponsorID
To segment your campaigns, you would add your campaign
code on the end of that URL for each campaign:
..../kt.cgi?sponsorID_M1P1A1 (for campaign one)
..../kt.cgi?sponsorID_M1P1A2 (for campaign two)
Note: The above method is only valid for our affiliate
program, so don't try this with any other affiliate program.
We don't know of any
other affiliate programs that allow you to segment your
campaigns, this way, so please use caution here.
Step 5 - Before you finish
for the day, promote the product using your "ad 1"
for each product.
You'll need to record:
Impressions. If you're advertising on a web page, this
will be the number of times your ad appeared on the page
- or the number of times the
page was viewed if your ad comes up each time the page is
viewed. If you're advertising using some form of email,
impressions = number of emails sent.
Clicks. You should be able to get this from the affiliate
program you are promoting.
Amount Earned. Again, your affiliate program should provide
this information to you in real time.
Now, in order to do a valid test, you'll need to promote
to a fairly significant number of people. I would recommend
that at least 300 people see each ad. Otherwise, you won't
have enough
information to make a valid judgment. Ideally, you should
hit about 2,000 with each ad, but your resources may not
allow for this.
*Learning point: If you're going to send an ad via a newsletter,
see if you can run a "split". That is, get one
ad sent to 1/2 of the list and
another sent to the other 1/2. That is the most accurate
way to compare the effectiveness of any pair of ads.
Day 2
Step 6 - Run your "B"
ads. Now that you have run your "A" ads and have
given them a bit of time to take effect, run your B ads.
Do this first thing this morning!
By the end of the day, you should have some good results
from both campaigns to compare and see where you stand.
By comparing and analyzing all of the information you have
just compiled, you will be able to start to have a good
idea about:
Which product seems to sell more. Which type of campaign
is most effective Which type of ad for each campaign is
most effective This short bit of testing won't allow you
to make clear conclusions, but it will put you on the right
track. Immediately, you should start using the
ads that sell as much as you can. If ad A is making you
5 cents per impression and ad B is making you 5 dollars
per impression - using ad B
just increased your affiliate commissions by 9900%! OK,
that's a dramatic example, but you get the point, right?
If you aren't tracking
these things, you'll never know. If you track and continue
to refine, before you know it, you'll have an arsenal of
ads that you know pull
well to use over and over again. Once you do the leg work,
it's easy!
As you see, though, this can get quite complex. How does
one actually analyze these campaigns? What if you have scores
of affiliate programs and quite a few campaigns for each?
Don't worry. As I told you at the beginning, there is an
easy, cost effective way to keep track of all of these things
with just a few
mouse clicks. It's called Affiliate Assistant.
I highly recommend checking this out as it will, among
other things, allow you to quickly and easily implement
the above plan in one central
location. With just a few mouse clicks you can compare and
analyze all of your various affiliate ad campaigns so you'll
know which are making you money and which are wasting you
time.
You could do all of the same things yourself with a good
database program and multiple spreadsheets, but Affiliate
Assistant will save
you quite a bit of time and money without having to go through
all that.
Either way, you should implement some type of organizational
and tracking plan like this for your affiliate advertising
efforts immediately.
The amount of time you put into this will pay off exponentially
in terms of higher commissions.
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