Coop ad services are everywhere these days. You may have used them yourself. You might be a new publisher looking for new subscribers or a new marketer wanting more exposure for your business.

The basic idea of these coop services is to provide inexpensive ad exposure for marketers. Publishers join these groups to gain new readers for their ezines.

Why do you buy coop ads?

Most of these ezines already allow their subscribers to post free ads. Of course, this means that you have to submit your own ad to each ezine yourself. You can have someone else do the work for you for a small price! It will certainly save you a lot of time.

Are you choosing groups that might have ezines you would enjoy reading and learning from - or just selecting the ones with the largest amount of subscribers that will see your ad?

Owners of the coop services place your order and ad with the publishers of the group(s) you've chosen. The editor receives a new subscriber and agrees to publish your ad.

Do you realize how much work these ads are for the publishers who participate? They subscribe, confirm, and welcome you to their ezine. They reformat a lot of these ads to make them fit the allotted space.

There are times when a subscriber will unsubscribe before the ad is run. This means that the publisher must now remove the ad because the rules say you must be a subscriber to have your ad published.

Did you ever read the issue to see if there was anything in it that was useful to you? No? Why not? You may have just passed up a great advertising option.

What about the free junk email accounts or autoresponder addresses that some folks use - with your full page ad in it. Do you think the publisher will be interested in reading it? Not likely. What a colossal waste of their time and YOUR money!

Coop ad services can be great if used properly. The coop owners make their money by placing your order and sending your ad to the participating ezines. The price is very reasonable for the subscriber, and the ads are placed for you, saving you a lot of time.

New ezine publishers have the advantage of getting new subscribers for their newsletters and hopefully gaining loyal readers. Once they have a subscriber base of 1000 or more, and are getting a large number of their own free ads, some will opt-out of these services. They don't want a mass of ads in their issues.

One disadvantage of these services is the publishers are not getting targeted readers, and your ads are not being seen by the people most interested in your product. They want subscribers to see the value in their content, not just for the 'ad assembly line.'

Also, I'm sure these subscribers didn't realize the first time they purchased ads how many newsletters they would be receiving! Some will even believe they've been spammed!

Now that you have a better understanding of this great service, and all it can do for everyone involved, pick your ezine groups carefully, and Let's Go Coop-ing!!