Advertising is vital to our business. No matter if it's free, paid, weekly, monthly, or even yearly. Using ads correctly is the key.

The number one most important tip to remember is not to focus on sales. Confused yet? I know you are asking "isn't that the purpose of advertising?". No, not always. So what should you be focusing on while writting your ads? Two main points: Visitors and Exposure

• Visitors

  Once a visitor has clicked on your ad, now is not the time to sell them. It is possible, but more importantly you want to gain their trust and see them back on your site again. There are several ways you can keep vistors comming back. Just a few ways are newsletters, contests, monthly or weekly specials,

• Exposure

  In addition to advertising, you should also network and contribute to message boards. The more times you and your site are seen, and the more trusted you are, the better your sales will be.

There are many more tips for gaining vistors and exposure, these are just two benifits you should expect from advertising.